Jun 20, 2022
In General Discussions
When writing paid search ad copy, it's easy to focus on the content of your Industry Email List titles and description. After all, everyone sees them. However, whether or not people see your ad extensions is up to Google. Neglecting your ad extensions, however, is a big mistake. While ad extensions aren't always part of your ad, when they appear, they matter. Google Industry Email List reports that adding a new ad extension typically increases click-through rates by 10-15%, so it's worth investing some time in it. In my experience, ad extensions are a great way to maximize the potential and reach of your advertising content, especially when it comes to Industry Email List callout extensions, Industry Email List sitelinks, and snippets. Legends First and foremost, callout extensions are a great way to fit more keywords and keyphrases into your ad in a natural and acceptable way. When it comes to your titles and descriptions, people expect your copy to be needs- or value-driven. Callout extensions, however, look like a bulleted list Industry Email List of sales pitches – which is the perfect place to stuff keywords and other heavy content. What more could you ask for? Related links Sitelink extensions are a great way to expand your ad content. They offer additional information and direct links to pages your potential customers might want to visit. Plus, they take Industry Email List up a ton of real estate on the page. Simply put, when they appear, sitelink extensions can be gold.