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John Eggers
Feb 19, 2022
In General Discussions
One way to make an adaptable logo is to start with a black and white design. This allows you to focus on the concept and shape rather than the color's subjective character. It's also vital to think about printing costs: the more colors utilized, the more expensive the business will be over time. To begin, work in black and white to ensure that illustrative logos appear great in their most basic form. Color is a really personal and emotional experience. This might detract from the overall design - for example, if your logo is all red, you may respond to the color rather than the design components' arrangement.
John Eggers
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