Apr 04, 2022
In General Discussions
Journalists are bombarded with requests for media coverage every day. Not all marketers know the true purpose of a press release and will treat it like any other content marketing material. Thus, journalists reject most press releases sent to their email address - much of what they receive is not really newsworthy. Important events, such as a product launch or changes in your organization, warrant a press release . It must appeal to a larger community or somehow relate to their interests. If not, Press releases are usually short and to the point, but that doesn't mean anyone can write one. A seasoned press release writer knows how to find the right angle and do something interesting. The following features help press release writers make your news shine.1. Direct and concise How to be concise in job interviews | Thea Kelley Career Services The nature of a press release is concrete and descriptive rather than creative and analytical. Good press release writers can put their creative writing skills on the back burner and instead write direct, concise copy that provides the employee data key details. The purpose of a press release is to inform rather than entertain. Being concise helps writers keep your press release to the recommended size, which is one page.2. A meticulous editor Attention to detail on your website – it matters! | Nora Kramer Designs. A writer who struggles with brevity and cuts down on their copy won't be the best press release writer. Press release writers are fierce editors who can boil content down to its main message. Thorough editors need little supervision from others and know how to adjust their own copy after writing and proofreading it. Especially for busy professionals, having someone who can handle press release writing quickly and efficiently can make all the difference in your ability to get the word out.