Apr 21, 2022
In General Discussions
When we say “buyer persona”, what’s the first thing that pops into your head? If it’s a fictional or semi-fictional character representing a segment of your target audience, you’re on the right track. Buyer personas have evolved from being a Cork Kids Bicycle Shop lesser-known marketing technique to being your best bet at boosting conversion rates. Creating and understanding your buyer personas is the first step to marketing success. forecast-campaign-april Read on to learn the what, why, and how of buyer personas to improve your conversion rates. What are Buyer Personas? A buyer persona is a representation of your ideal customer profile. It involves segmenting your audience based on their demographics and psychographics and answering questions such as: What is their age range? What is their budget? What makes them choose your brand? What are they looking for in their ideal product? Why are they choosing a specific product/service? What would prompt them to buy that product again? What difficulties do they face while carrying out a purchase? Why are Buyer Personas Important? Buyer personas help companies understand their customers better, leading to more effective marketing campaigns, more engaged users, and successful personalization of their advertising efforts. Buyer personas also help brands target user search intent. Search intent is essentially the “why” behind every user’s search for a product, brand, service. Are they looking for information? Are they looking to purchase? Understanding search intent through buyer personas is a great way to create better content and marketing campaigns.