Milk accidentally came into contact with a product-tell, which focuses on "non-instant messaging" between strangers.
There are three kinds of letters on the tell; consultation letter, answer letter and ordinary letter, consultation is completely anonymous, users can send a consultation letter through the platform, and tell will distribute it to other users, usually a single user. The reply given by the user after receiving the letter is the answer letter. When the inquirer is willing to reply to the letter after receiving the answer, the letter will no longer be anonymous and become an ordinary letter. A niche and fresh software.
The first question that pops into my mind is that in such a one-on-one correspondence, the consultant's problem cannot be solved well, so what motivates him to continue to use this APP?
For the answerer, he is a person country email list who receives various questions and negative emotions, and what motivates him to insist on using this APP?
With these two questions, let's take a look at this APP.
"Milk saw the efforts and deficiencies of this APP as well as its limitations and struggles, which are explained below."
01 Roles and Role Benefits
After seeing this product, I thought of two products, Zhihu and Drift Bottle.
The form of correspondence is a bit like a drift bottle, but the content is more like Zhihu. Because the drift bottle is more to pass the time, and the content of tell is to emphasize consultation and answering, which has the nature of question and answer, but it is also very different from Zhihu. We can look at the differences from the role and role interests.
In Zhihu, there is a one-to-many relationship between the questioner and the answerer. When I ask a question, I can see answers from different perspectives; for the answerer, although only one question is answered, others have similar questions. People will also come to see the answer and give approval and approval.
Therefore, it can realize the self-worth of the respondent. Be recognized and seen by more people.
And the questioner is more likely to get a satisfactory answer.
Tell is different. Asker and answerer letters are usually distributed one-on-one, so the asker asks a question, and if the person who receives the letter does not reply, the question will not be answered. At the same time, because of the one-to-one communication, even if you get a reply, you will get a single individual's point of view, without a multi-dimensional perspective.
If we look at this issue from the point of view of expressing emotions, perhaps writing a letter is to express emotions, then another problem will arise. When the answerer can’t resonate with his emotions well, it will be difficult for the counselor to get a good emotional release.
For the answerer, if the question is recognized by the consultant, he may receive a thank you, and because of the one-to-one relationship, the feeling of self-realization is not as strong as Zhihu. So where does the motivation for the answerer come from? How is tell solved?
Is there any way to solve the uncertainty of the inquirer not receiving a response?
We will give the answer below.
02 Tell's self-salvation
Obviously, the product has no way for the consultants to seek help (not a pain point), and the concept of the product is non-instant communication (not a refreshing point), and the answerer can only achieve self-worth at most, so this is an itching point product.
Liang Ning's definition of pain points and cool points is as follows:
A pain point is a person's fear. A product that can free users from a certain fear, then this is a product that solves the pain point.
Refreshing is instant gratification, and if a person can find immediate gratification in their quest, this feeling is refreshing.
The itch is to satisfy the virtual self.
Coupled with the fact that writing a letter itself limits the capacity of the user base.
It seems that the product is struggling, what has tell done to balance the relationship between the consultant and the answerer?
Question1: Why should the answerer respond to the inquiry?
Answer: tell should motivate users to participate in answering questions by mobilizing emotions and setting up a badge rating system.
How does tell mobilize users' emotions to answer questions?
Every user who stays at tell will receive a letter from the founder, in which he will explain his product philosophy and values. By explaining that everyone has problems, you will only get more help in the future if you help more people.
There is a stamp mechanism in tell, when you answer a question to get a stamp, and when you need a consultation, a consultation will consume 10 stamps, which means that you need to help others in exchange for the opportunity to get help. I found that I would receive this letter every other day, and it would disappear after clicking once on that day, which means that tell would reinforce this psychological suggestion for us every other day, creating a scene of mutual help. Entering the homepage of the APP, you will also receive three pieces of copywriting, from making good mentors and friends, keeping thinking and crossing the boat to set the tone of the product.