Don’t Hide the “Fine Print” but Don’t Lead with It Last year, I went on a date with someone who turned out not to be a physical therapist and living downtown like it said on his profile, but was unemployed, lived with his parents and barely looked like his pictures. In the dating world, we call this catfishing. Catfishing is bad when you’re dating, but it’s even worse in business where people’s money and/or livelihood is on the line. If your social media marketing package is $1300 monthly but you charge a $500 additional upfront fee to set up the profiles, don’t leave that out when you’re discussing fees with a client (only to bring it up at the last minute).
Customers don’t like it, and advertisers don’t like it, either. Facebook will actually suspend or ban your ad account if they find out you’re pulling Whatsapp Database a bait-and-switch on people. marketing lessons you can learn from online dating That being said, it’s rarely a good idea to lead with your fine print. There are legitimately people who talk about how their ex cheated on them (and they aren’t over it), how they’re broke, and how they have a tendency to make bad choices on their profile.
It’s like putting a “Do not date this person” sign on their profile! Similarly, you don’t want to sell a potential on your business’s flaws before you sell them on what you have to offer. For example, if you’re a brand new business, don’t lead with “We may not have much experience, but Instead, start by talking about your years of education, your passion and your dedication to customers. 4. Don’t Expect People to Immediately Commit This is just the way it goes. Online daters typically talk to plenty of people at once.