crazy viral spread in the past two years. The reality is so cruel, the more awesome you make, the more people will demand of you next time. The harder it is to grab their attention, the day will come when it will no longer be of broad interest. This is the case with Apple mobile phones, and WeChat is also unavoidable. Fifth, the content ecology is hardening Among the seven issues of the Internet, Zhang Xiaolong focused on the issue of "diversity of information". He said that he did not expect the official account to become a carrier of articles, and other short content did not work. This statement has caused a lot of speculation, what is the short content Zhang Xiaolong wants to do? But I would like to ask a question first: why do the operators of official accounts like to write articles, and why don’t they like short articles, photos, and videos, aren’t these easier and more convenient? It goes without saying, because you can only post once a day.
The operators of the official account love articles, because articles are the best "soft advertisement" carrier. If you just post a picture or a short video, how can you help Party A's father brainwash? In other words, if everyone else takes advantage of this once-a-day opportunity to post long content vigorously, are you willing to make it so short? Furthermore, even if you don't do soft text advertisements, can the shortness really lead to sms marketing service massive spread and fans? If it is longer, maybe users will be moved by where they see it. If the pictures and texts are longer, there will be more opportunities, right? In the era of "no profit can't be too early", everything is a matter