sites. But it also impacts any other website. Although EAT is not a ranking factor, there have been several updates in recent years aimed at improving detection of EAT signals. The general idea is to demonstrate that you have real knowledge and expertise in the area you are writing about. Here are some things you can do:build the authority of your author profilesadd professional qualifications contribute to other leading industry-specific websitesget brand mentions (linked or unlinked) improve your overall brand reputation A word of advice: if you have an affiliate site that falls under YMYL and uses an excessive amount of affiliate links, you should consider minimizing them or even
better removing them completely and finding other ways to monetize the traffic. I've seen these types of sites get hit by Google lately. Analyze your competitors Analyzing how your competitors rank in the 1st SERP can help you know what it takes to rank for a certain keyword. Tip: I usually write the metrics like DA, PA, CF, and TF. I also add the number of referring IP addresses to get a very rough idea of the number of backlinks needed. To get all this data quickly, I use our SEO extension (currently available for Chrome and Mozilla), but you can use any other tool. The main objective is to get to know the competitors, the type
of content they have published and the authority they have. What about content length? You may have heard that writing content of such and such length is the best way to rank in Google. In general, longer content tends to rank higher. There is a famous study by Backlinko that analyzed 1 million websites and found that the average length of posts on the 1st SERP is between 1700 and 2000 words. average blog post length on 1st SERP But the truth is, there is no ideal content length. You won't get a high rank just because you write a really long post on a certain topic.